Apple is pushing out a new campaign highlighting its privacy and data security offerings as part of Data Security Day on Jan. 28. The Silicon Valley tech giant is putting some star power behind its campaign with a video using “Ted Lasso’s” Nick Mohammed, as he navigates his day via his iPhone.
The video, titled “A Day in the Life of an Average Person’s Data,” is broken down into chapters highlighting features like Mail Privacy Protection, Intelligent Tracking Prevention, and App Tracking Transparency, is meant to provide users with a better understanding of Apple’s privacy and data security features.
Said Tracey Hannelly, Apple’s senior director of Retail Engagement and Marketing, “We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features...We’re thrilled to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”
Apple has made big news over the years with their unwillingness to work with the Department of Justice in unlocking iphones related to terrorist attacks and shootings. More recently, The FBI found a way to unlock the iPhones of the shooter who killed three young US Navy students and injured eight at a Pensacola, Florida naval base in December 2019. Said then Attorney General, William Barr, “Thanks to the great work of the FBI – and no thanks to Apple – we were able to unlock Alshamrani’s phones.”